Order now for delivery within 3-7 working days.

How to choose a perfect towel?

While most of us ignore the importance of a good quality towel, it is one of the most important things which makes your morning ritual i.e. bathing most satisfying. A  good quality towel should feel thick, soft, luxurious on your skin and very absorbent. It should dry you up completely once you step out of shower or bathtub.

Here are a few tips on how to choose that perfect towel from a wide variety of towels available in the market.



The first parameter to check for quality of Towel is it's GSM (grams per square meter). This is the towel’s density of the fabric. Towels with lower in GSM (350, 450) are inexpensive, lighter, thinner and wear down quickly.Towels with higher GSM (more than 550) are of superior quality; they are found in world-class hotels and spas.These are much more expensive, but often worth the price because they will last longer.Towels available at loveforwhite.com are of 650gsm. Also, the standard sizes of towels should be as under  :

  1. Bath Towel : 75cm x 150cm (30”x60”)
  2. Hand Towel: 40cm x 60cm(16”x24”)
  3. Face Towel : 30cm x 30cm(12”x12”)


The second parameter to look for in a quality of a towel is its absorbency.Only towels made of high-quality cotton yarns provide a great absorbency. Towels made out of cheap synthetic materials or low-quality cotton are not absorbent and should best be avoided. Each towel is composed of loops which you see jetting out of the surface of the towel. These loops in the fabric allow the towel to absorb water. The number of loops determines the drying ability. So more loops mean higher absorbency. Towels with double ply loops like the ones available at loveforwhite.com are more absorbent than the normal towels.

white towels in bathroom


Although towels are available in different colors and designs most people worldwide tend to like white towels.

-One of the biggest reason for preferring white towels is that they go with all types of bathroom decor. A set of soft, spotless white bath towels or hand towels easily adds extra charm to any bathroom.White bath towels and hand towels compliment any bathroom color and give a classic look to the overall bathroom.

-White towels can be washed at high temperatures with the toughest washing powder and dried at high temperatures without any risk of color loss. Colored towels, on the other hand, are prone to fade after prolonged use making them unusable.

-Some people with sensitive skin also tend to avoid chemically dyed colored towels.

To summarize it all up a 100% cotton towel preferably white with more than 550 gsm weight is the one which can make your bathing experience truly satisfying.

Leave a comment

Please note, comments must be approved before they are published