Hand block printing originated centuries ago and since then it is a pillar of cottage industries. It is a test of patience and skill of the artisan which results in unique and soulful designs.
Why do we love block printing so much ?
- We believe in supporting local artisans and their craftsmanship.
- Hand block printing is labour intensive and therefore generates greater employment.
- We care for nature and its wonders thus we choose block prints because the zero carbon emission in the process of hand block printing makes them environment friendly.
- The process of visualizing a design which has a meaningful motif, creating a wooden block and then printing it carefully is beautiful and skillful.
Our design philosophy embraces a lifestyle of simplicity, minimalism and subtle beauty featuring our love for nature, cultures and joyful living. Our hand block printed collection has timeless classic designs such as the Hibiscus which represents the blossoming of life and the Tree of Life which has a motif of longevity and healthy lifestyle. Our prints are not just about beauty but they hold a deeper meaning which bring positivity and enhance our well-being.